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  • Writer's picturePeter Miller
Bell Cow award: Peggy Seegers-Braun, an athletic director who leads with the big picture in mind
Peggy was presented with the Bell Cow award by Pete Miller. Also joining were two other outstanding leaders from DSHA, Coach and Hall of Famer Caitie Ratkowski and Principal Dan Quesnell.

Bell Cow leaders provide us a model from whom we can learn deeply and meaningfully about coaching. The term “Bell Cow” is not just a catchy reference to Wisconsin’s proud dairy heritage, but a useful metaphor for leadership.

Tradition has it that farmers have been known place a large bell around the neck of the “lead cow” in a herd. Knowing that the other cows tend to congregate around the lead cow, the herd can easily be found by the farmer, even in the biggest of fields or roughest of terrains. The farmer listens for the clang of the bell and knows that by finding the Bell Cow, they’ll find the whole herd.

What’s interesting to note about bell cows is that the other cows naturally follow them. They watch, learn from, and follow the bell cows. Bell Cows pace the herd and model the way to go. In a similar fashion, we can each benefit from “Bell Cows” in our own lives. We can observe, listen to, learn from, and in some cases, emulate leaders we admire. Bell Cow leaders.

The Wisconsin Coaching Project is identifying and honoring several Bell Cows throughout this year. These leaders change lives. They grow the good around them. Peggy Sergers-Braun, the longtime athletic director and transformational leader at DSHA is a Bell Cow for us to follow!

Peggy's everyday leadership of DSHA athletics leads to many competitive successes -- including this year's state volleyball title! Even more, her long-haul commitment to increasing sports opportunities for girls (DSHA has more girls teams than any school in the state) and her vision for fostering holistic growth in and through athletics sets a standard toward which others can aim.

Congratulations, Peggy, for the Bell Cow award!


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